Connecticut attorney general Richard Blumenthal has urged companies in the suspended Smart Choices labeling program to stop using the logo as soon as possible – at least until the FDA finalizes standards.
The Smart Choices labeling program has been suspended just days after the Food and Drug Administration (FDA) said it would examine whether front-of-pack nutrition claims are potentially misleading.
The Connecticut attorney general has launched an investigation into the Smart Choices food labeling program, claiming that it is potentially misleading.
The industry-led Smart Choices front-of-pack labeling scheme has come under attack from nutritionists in the mainstream press this week, but program representatives say the coverage distorts its aims.
The Smart Choices labeling logo made its debut on hundreds of packaged foods across the US this week, marking the first front-of-pack scheme in the States to apply across brands and retailers.
